Staged4more Home Staging + Redesigns | Home Staging in San Francisco Bay: San Francisco, San Mateo Counties

(photo courtesy of Blogtrepreneur)

Blogging

1. Consistently blog 3-5 times per week: I think one of the best part of my job is blogging, because I have loved writing since I was a child, this surprising development in the modern world really have re-ignited that love for me.
   You may already notice that we have been posting Monday through Friday consistently for this past two weeks, and a pattern starts to emerge:
   • Monday: Staging Industry
   • Tuesday: Useful Links & Tools
   • Wednesday: Staging
   • Thursday: Reader’s Question/Issues & Guest post
   • Friday: Fun Stuff Friday
2. Increase blog subscription to 100 members: One of the great things that I love about blogging is the sense of community. It will be fantastic to have more involvement & interaction on this platform, especially staging is such a new field, it will be great to hear about others’ opinions as well!
3. Lining up 2 guest bloggers per month: I think it will get boring if it’s just me talking every week :) Why not expand the horizons? Feel free to email me to let me know what topics you would like to find out more about! I have quite a few great clients who really know their stuff!

Ops

1. Streamline the process of inventory & operations: This is one of the growing pains of any small business, especially one that carries LOTS and LOTS of bulky & irregular shaped furnishing & home accessories (now I understand the mentality of a square watermelon! So much easier to stack & store!)
   
   We currently have 12-13 homes worth of furnishing & home accessories and all of them are “sorta” grouped together by kinds, but NOT inventoried. By streamlining our inventory, it will make our pricing & staging projects more efficient & speedy :) (2 of my favorite things)
   Oh yes, I am supposed to quantify my goals. So every single piece of inventory (including newly acquired ones) will be categorized, photographed, and barcoded by June 1, 2008.
2. Reverse client sources: 61% of Staged4more’s jobs in 2007 are from online resources whereas 39% are from referrals & repeat customers. In 2008, I would like to tilt that to make the referrals & repeat customers at 60%, and new business at 40%.
3. Increase productivity goal by 22%. :D

Marketing

1. Coverage by 5 publication/media outlets: It’s always great to gain credibility & exposure through the media, especially current media. I definitely have seen businesses advertising their media mention dated back in the 1980s. Yeah, I don’t talk about my high school glory days anymore, neither should a professional. This year I was interviewed by the San Francisco Chronicle, San Mateo County Times & California Home + Design. It would be great to diversify our marketing portfolio so it stays fresh, like our staging & persistent efforts to keep things moving forward! Better press for us also means better press for our clients.
2. Meet more people in the industry: I hadn’t been hitting the pavement last year and I would really like to change that this year. I have been very blessed that 61% of 2007′s projects were from online sources, but it feels even better to develop relationships. Not only potential clients, but people who work together in this industry, since in a transaction, many of us work together to get a house sold. That relationship building part is really one of the funnest & most fulfilling things derived from running my small business last year.

Budget

1. Actually have a budget and adheres to it. A penny saved will be a penny well used to do something better for this business ;)

What are some of your goals for 2008? Feel free to share it below at the comment area!