March 26, 2008
What Eliot Spitzer Can Teach You About Listing Photos
(this is a guest post for 3 Ocean Real Estate Blog)
Unlike Hollywood, sex scandal is not a career launcher for politicians like Eliot Spitzer, now former New York Governor and someone who had single-handedly tanked his own career.
First of all, he is no Paris Hilton. People don’t want to link him with a sex scandal. Second of all, there is a drastic difference between his political image & persona comparing to his exposed image, unlike Paris Hilton who has at least been very consistent in her image as a party girl. So it was not a huge shock that Paris made a sex tape somewhere.
Eliot Spitzer, right, apologised to his family for “private failings” [AFP]
What does that have to do with Real Estate & Listing Photos?
Like someone in the limelight, your listing needs to present a consistent image front and back, inside and out. In a competitive market, your buyers are critical and they will be picking your listing apart. Also with the ease of internet shopping, it is very easy to overlook your listing while someone else’s looks much nicer and easier on the eye.
I see many MLS photos that present an inconsistent story that does not tell the story of the house.
Let’s look at some real MLS photos I recently pulled off the web: (Read the rest of the post over at 3 Ocean)
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