Staged4more Home Staging + Redesigns | Home Staging in San Francisco Bay: San Francisco, San Mateo Counties

It’s only been 7 days since my Certified Staging Professionals (CSP) training, and frankly my brain still hurts from so much information. All and all it was an excellent training and continue education. Christine Rae, the creator of CSP staging training really packed in a lot of materials and I literally felt like I went on a Jedi Training in a galaxy far far away (Walnut Creek can do that to ya).

I also got my tests in the mail last Friday. That’s right, I had a midterm and a final and overall I scored a B. (Gosh darn it I really wanted an A!) But she wrote “very good :)” on the test so I feel slightly better :D

What I love about the training is that there were a lot of information on both design & business sides of the staging business and all the classmates are in the business at least 2 years, so we can fast forward all that newbie stuff and learned from each other’s experiences and dealing more advanced issues in our businesses. It was a really solid continue education.

I was the youngest of the bunch (in actual age and business age).

(photo by grebo guru)
Before the training I was feeling a bit frustrated with my business. I felt that it had plateaued. It was great to be in the presence of other more experienced stagers to know that it is perfectly normal to feel so and that breakthrough is possible.

The course challenged my old way of thinking & approaching staging process and the way I go about doing business. I also love the CSP structure where you can advanced into different levels of specializations through continue education and additional designations within CSP. The additional designations are structured like Realtor’s CRS designation where not only you have to complete the classroom work, you also have to provide additional field work to gain the designation. (So I can eventually get to yoda level.)
Overall it was a great 3-day with intense conversations about staging and how we can make our businesses better. It was also great getting to know Terrylynn Fisher & Kym Hough whom I have been admiring since I was a baby ASP stager and later only known through blogging on Active Rain.

I throughly enjoyed the company of people. It’s always great to be in the presence of people who love what you do and understand your frustrations. I still feel that my business is at a plateau but I feel I am more prepared to face the challenges ahead. :D

Christine Rae said something that was very poignant, which is that most people get into the real estate business when the time is good, and get out when it gets bad. People are not ready nor equipped to deal with down times, and that’s very true in my case.

I am caught a little bit off guard with the slower times, but that’s part of the business cycle and learning :) Even though the business has slowed down a little, but staged4more is still doing well and I still am very busy with things to do to grow the business. We just finished projects with HGTV, our last few staged listings had sold overasking or at full asking less than 25 days, and we came in from very strong #s in 2007 (2/3 of our staged and sold listings sold overasking with addition 3.34% increase in asking price). Staged4more is also set to expand into a much bigger warehouse (3,600 square feet!!) in early June, as well as expanding business lifelines (keep your eyes peeled for those!). I am also in the process of systematically restructuring the organization as well as hiring more support and team members so we can service clients in a short time notice. Lately I have been turning old clients away because I keep getting booked. I do feel bad about that :( So there are still lots to do! :D

My 3 BIG goals for rest of 2008 is:

1. Establish a warehouse system that is equipped with an *efficient* inventory system. Since we are transitioning into a professional warehouse space, we are going to have professional racking and we will need to start barcoding (or something) everything to increase efficiency, as well as figuring out what’s the most efficient ways to transport and store all of our hard and soft inventories.
2. 3 Additional lifelines/services of the business: It’s very exciting. I have been soft launching the virtual tour that we are now offering with every job and it’s working out very well so far. You can see examples of 88 King SF here. I am planning to implement that permanently once I find a permanent virtual tour guy for my San Mateo area staging jobs. I am also in the process of launching 2 more companies that are real estate related. So keep your eyes peeled for that!
3. Set up a Operations Manual to ensure consistency in both inside and outside operations.

Keep you posted! :)