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June 11, 2008

Being Green Can Be Your Market Differentiator

(photo by ShutterSparks)

I recent took on a client who wants me to redesign her existing home right now but at the same time preparing it for sale 2-3 years down the line. When I suggested green finishes, she was very open to it.

This is why:

a) Green finishes are healthier to live in the home, especially if you have young children and pets. They roll around in those finishes every day on the floor, touching the wall, you want to make sure the finishes are quality green materials that is safe to live in. It’s also better for your installer, they don’t need to breathe in those terrible chemical smells. Moreover, you are not exposed to off-gasing from non-green materials or chemical glue. In typical carpet installation, the chemical glue emits toxic off-gasing for 8 years after it is installed. 8 years!!! Do you want your children or grandchildren to breathe that toxic in for 8 years?!

b) Quality green finishes and materials perform just as well as non-green finishes, if not better. Take the new green fabrics for example, they breath well therefore reduce the chance for skin allergy. They are not processed in chemicals so they are healthier to wear or to sleep in. You are not rubbing those chemicals off your skin that can cause irritations and rashes, you sleep better. You sleep better, you perform better during the day. Not a bad bargain at all.

c) Green finishes increase RESALE value. It’s true. By being more environmentally conscious and by installing green finishes and green appliances, you are reducing the costs to maintain your home, utilities and helping the planet out. With an rapid increase awareness of being green and eco-friendly, using green finishes and materials make the home more attractive comparing to a similar home that uses non-green finishes. Plus the buyers look cool in front of their friends, this is why Toyota’s hybrids sell far more than any other hybrid vehicles. Its unique shape makes it a very recognizable brand on the road. I was recently at a Cal alumni dinner, and one of the men told me he recently heard this stat that 67% of women will more likely to date someone who drives a hybrid vehicle comparing to someone who drives a non-hybrid vehicle. HMM. Food for thoughts. :)

Can you think of a great reason why prepping the homes for sale with green finishes can be your market differentiator?

One Comment on “Being Green Can Be Your Market Differentiator”

  • Deborah Merriam September 12th, 2008 4:42 pm

    Cindy,

    Thanks so much for this and your previous posts about greening your staging practice! I’ve cited them in the acknowledgements of a sustainable staging checklist I created, which is now available in PDF format on my new website’s blog.

    http://www.ecodomestica.com/2008/09/11/sustainability-and-staging-an-introduction-and-sustainable-staging-checklist/

    Please take a look. I’d love to hear your comments on it.

    Warmest regards, Deborah Merriam
    ecoDomestica reDesign, Edmonton, AB, Canada

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Staged4more is the premiere home staging firm in San Francisco bay area. Working from a 5,800 square foot warehouse in South San Francisco, Staged4more services its clients with flexibility and affordability in mind. We strive to work with clients' needs and budgets, big or small.

Staged4more specializes in packaging your home for sale by staging spaces to appeal to your target buyers, specifically in the first time home buying markets, Generation X and Y. By having our own inventory gives us the advantage to provide flexible home staging solutions that will work with our clients' needs. We are not only staging savvy, we understand how to package homes both online and offline. Because we target Generation X and Y buyers, we are tech and social media savvy and can provide complimentary assistance in helping you market to those specific buyers.

Our service areas and work include (but not limited to): Belmont Home Staging, Brisbane Home Staging, Burlingame Home Staging, Colma Home Staging, Daly City Home Staging, Palo Alto Home Staging, Foster City Home Staging, Hillsborough Home Staging, Pacifica Home Staging, Redwood City Home Staging, San Bruno Home Staging, San Carlos Home Staging, San Mateo Home Staging, South San Francisco Home Staging, San Francisco Home Staging. We go wherever our clients go!

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