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August 19, 2008

Just Because You Can, Doesn't Mean You Should

When Bill Cliton saw Monica Lewinsky, he thought “hmm, I can cross that line, because I am the President!” Obviously, an impeachment trial later and many months of public humiliation, he finally admitted: “Yes, I did have sexual relationship with Monica.”

Well, just because you can, doesn’t mean you should.

Through my life, I have learned that I can’t be all things to all people. If I can be all those things to all people, I will be a very unhappy and tired person. It’s difficult to please everyone! If I followed my parents’ wishes, I would become a doctor and a lawyer and a financial banker, married to some guy, have 2 kids, 1 dog and live at their house. Scary thought, isn’t it??

Similarly, as professionals, we can’t be all things to our clients. As much as I would love to make more money, I can’t paint my clients’ walls, landscape their yards, or power-clean their houses, etc. Why? Sure I can, I can hire couple guys to do it. BUT, are the end results are going to be as good as the jobs done by professionals? By doing everything for clients to “save” them money, is this the best for MY client? No, I think not. My clients hire me to stage their houses well so the listings will sell, not to do all these other things. Ultimately it will be much cheaper and cost effective to have the job done well by professionals who are pros in their fields. That’s why I leave the painting to the painters. They know how to deal with different textures of the wall, and how different types of paint affect the overall effects. Well, I don’t. I just know what color looks good. Application of the color is a total different story. Similarly with landscaping or cleaning, I will never landscape or clean as well as professionals who do this EVERYDAY. I have a black thumb, I have even killed cactus.

As a professional, I intend on doing what’s best for my clients, not what I can do “okay” for my clients. That’s why I am skeptical when I see ads of cleaning companies or furniture companies start offering staging as part of their services.
I also hear this a lot from sellers & agents “I can totally stage the house myself, I watch HGTV.” I also get a lot of calls from agents: “Um, my clients staged their house and it looks terrible. What can you do?” Just because I watch food channel, it doesn’t mean I can do whip out a 8-course meal like Bobby Flay. The professionals who work on these TV shows have a lot of trainings and professional experiences, and that’s why they are good at what they do. True, staging is not rocket science, but there are still some finesse to it.

A fellow real estate blogger and a realtor Jessica Wynn Horton shared similar sentiments on her post at Bloodhound:

“The question is, just because a Realtor® can do something, does it mean that they should do it? Are we putting our clients in the best possible selling position by doing other professionals’ jobs ourselves? Are we really that proficient and talented at so many things besides real estate? Or are we just trying to save the out-of-pocket expense by doing it ourselves?”

What do you think? Can we be all things to our clients? And just because the seller or real estate agent or a furniture company can stage the home, does that mean they should? Do they save more money this way? Or cost more in the end because they spent time away from their core businesses and all the extra time & labor spent fixing up mistakes?

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Staged4more is the premiere home staging firm in San Francisco bay area. Working from a 5,800 square foot warehouse in South San Francisco, Staged4more services its clients with flexibility and affordability in mind. We strive to work with clients' needs and budgets, big or small.

Staged4more specializes in packaging your home for sale by staging spaces to appeal to your target buyers, specifically in the first time home buying markets, Generation X and Y. By having our own inventory gives us the advantage to provide flexible home staging solutions that will work with our clients' needs. We are not only staging savvy, we understand how to package homes both online and offline. Because we target Generation X and Y buyers, we are tech and social media savvy and can provide complimentary assistance in helping you market to those specific buyers.

Our service areas and work include (but not limited to): Belmont Home Staging, Brisbane Home Staging, Burlingame Home Staging, Colma Home Staging, Daly City Home Staging, Palo Alto Home Staging, Foster City Home Staging, Hillsborough Home Staging, Pacifica Home Staging, Redwood City Home Staging, San Bruno Home Staging, San Carlos Home Staging, San Mateo Home Staging, South San Francisco Home Staging, San Francisco Home Staging. We go wherever our clients go!

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