July 6, 2010
San Francisco Chronicle
Virtual staging sparks sales of vacant homes
Cindy Lin, owner of Staged4More Staging & Redesigns in South San Francisco, provided such suggestions for a house in San Jose. The wife felt she could stage it herself, but Lin was consulted for her professional opinion on “how to tweak it to make the space look bigger,” she said.
She charged $250. If she had done a full staging on the three-bedroom house, her fee would have been $1,500 to $2,500 for the consultation and two months’ rental of furnishings.
The home’s listing agent, Pat Kapowich, co-owner of Kapowich Real Estate in Sunnyvale, said virtual staging advice has helped take his listings from an average of about 19 days on the market to five to seven, he said. “It has been a real boost to my business.”
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