Archive for October, 2007

Happy Halloween!

Wednesday, October 31st, 2007

Happy Halloween boys and girls! The Wednesday series on Why Staged Homes Don’t Sell will resume next Wednesday. I am still recovering from my intense ASPM (Accredited Staging Professional Master) training… (That’s also why you haven’t seen me blogging lately) I miss y’all and will resume blogging soon. Have a happy and safe Halloween! I will be blogging about my ASPM training soon.

Cheers,

Cindy*Staged4more

What is the Seller’s Problem?!

Wednesday, October 24th, 2007

Wednesday Series: Why Staged Homes Don’t Sell. In the series, we are going to cover:

  1. What A Well Staged Home Does for a Sale
  2. How Listing Agents Unintentionally Sabotage Their Own Staged Listings
  3. What is the Seller’s Problem?!
  4. How A Stager Can Potentially Kill Your Deal
  5. Other Real Estate Professionals’ Play in the Mud Too


It’s very common. We often want to reach across the table and strangle our clients alive or shake them violently because we can’t seem to convince our clients to come to their senses. They are turning down something that can benefit and help them make significant return on their biggest investment in their life — staging to sell their homes.

We all know that staging can help to move the homes off the market sooner, whether it’s in hot or cold markets. A staged home can also sell for more. The return on the staging investment is also far greater than the investment itself. SO WHY IS THE SELLER SAYING NO?!

There are often a few underlying issues:

  1. The Seller has been burnt before by bad staging/stager. Unfortunately there are no ethnics nor regulations in the industry. Essentially anyone can (more…)

Carnival of Real Estate Home Staging Ed. #3

Tuesday, October 23rd, 2007

Hello all ;)

Thanks for all who have submitted the post. I do apologize the slight tardiness of this post since I have been in staging training all day today and just finished up for the night (11:34pm to be exact). Hmm, anyway, let’s get on with the carnival ;)

Unfortunately I do have to reject quite a few entries. Like I said before, ONLY articles related to staging will be considered. Just because you wrote a post about real estate will not be considered. Without further ado, here is the edition #3:

On Seller Ed: Jim Atkins @ Ask the Advisor wrote How to: Sell Your Home Without an Agent. It’s a pretty good article talking about various steps of the selling process when you are on your own. It touches on curb appeal, mortgage process and determining the sale price.

Speaking of the crucial factor of selling — Setting the Price, Akanke @ Open Door Staging wrote Sell Your House — Let’s play the Price Reduction game. “Once you start, you cannot stop playing it… It’s a game that all home/condo sellers can play. It’s so addictive; all nerby home sellers will want to join in… there are some real estate agents that enjoy the game also.”

Blogging ed for stagers: Kimberly Wester presents How to Start a Blog about Staging (or anything else) posted at The Details of Staging (Kim’s Blog).

On Seller’s Musings, Melissa Marro presents $10,000 price reductions & 6 mos on market.. why not move the cable instead?

At last, On Staging Industry’s Internal Struggle, I present What makes a stager an amateur or a professional?

Thanks again for everyone who participated!!! Please keep on submitting relevant content to make this carnival a success and continue to grow!

Cheers,

Cindy*Staged4more

ps. To submit, do one of the two things here:

*via blog carnival
*via email to corehs@staged4more.com
* Please include:

  1. Article URL (permalink)
  2. Article title
  3. Author name
  4. E-mail address
  5. Blog URL
  6. Brief summary of the post

We Have a Winner!

Sunday, October 21st, 2007

Ladies and gents,

We have a winner of the blog critique contest!!!!

(drum roll please….)

The winner is Diane Tepper of Renaissance Home Staging and Redesign who had given me an amazing critique (all 15 pages!) on the website and my writing. I cannot thank her enough! It’s always to get a fresh set of eyes on it since God knows me and my web designer have been staring at it for way too long! We have lost perspectives!

I also want to thank all the people who wrote in. Honorable mention goes to Bobby Carroll whose web analysis were very detailed and well thought-out. It was very clear that he possesses a wealth of knowledge on the subject matter. I think every business, large or small, needs a website audit like so. I highly recommend Bobby for his services, since he has a strong eye and great analytical skills with a strong real estate backgrounds. I also love his thoughtfulness of checking my website performance in different browsers.

THANKS AGAIN FOR EVERYONE WHO WROTE!!!

Cheers,

Cindy*Staged4more

Another Successful Staging Story!!! SOLD! OVERASKING! $49,000!!!

Saturday, October 20th, 2007

I was SO happy when I met with the seller today to de-stage the home and he told me that their house has been sold $49,000 OVERASKING! It took a little bit longer than they thought, but they got there. I staged it on 8/3/2007 and they received their offer on 9/29/2007. Not bad in a rough housing market, eh?

It was a really fun redesign project. The home owner had a lot of traditional Chinese furniture with detailed carvings that tell stories of folklores. The feet of the dining room chairs had lions’ feet on them. I covered the chairs with white slipcovers to neutralize the chairs but kept the other pieces since my first motto in staging is “always working with seller’s budget, and work with what they’ve got.” The furniture pieces left were also very large and heavy to move. So it was much easier for the sellers to deal with since they have young children and another on its way. I put runners on larger chests where the details become less distracting. The neighborhood is also in an area of San Francisco where there is a large Chinese population.

While I kept the ethnic details in Dining Room & Living Room, I toned them down with (more…)

Lights Out Saturday Night for San Francisco

Friday, October 19th, 2007

Apparently turning lights out in San Francisco for even 1 hour could save as much as 15% of the energy consumed on an average Saturday night (!!). LightsOutSF has asked all the residents in San Francisco to turn off lights for 1 hour 8-9pm this Saturday night to help raise awareness of the issue and encourage everyone to use CFL (compact fluorescent light bulbs). I also love their energy saving tips, they are very easy to do and can create an impact on diminishing our energy use.

Last chance for Early Reg Discount at Western Interiors Design + Home Show

Thursday, October 18th, 2007

I want to turn people onto this great event: It’s October 26-28th and if you love furnishing and home styling like I do, you should check it out:

Here is the 411 of the show: (The director of Godfather will be presenting his wine.. hmmm.. I wonder what it taste like?!)

Exhibition + Sale

Welcome to the 2nd annual Western Interiors Design + Home Show, an exclusive exhibition + sale of the finest furniture, products and home accessories by the leading designers and companies in the nation.

 
  • Shop the very best in home furnishings all under one roof
  • Discover the newest products and trends in home decorating and design
  • Solve your design dilemmas in free one-on-one consultations with design professionals
  • Visit The Green Home and see the latest in green design and green products
  • Attend exciting and educational seminars by nationally recognized speakers
  • Enjoy complimentary wine receptions hosted by Francis Ford Coppola and other high-end wineries

Oh, and celebs: (well, HGTV rock stars anyway ;) )

Saturday, October 27
5:30 pm-6:30 pmKenneth Brown, Celebrity Interior Designer
Journey Through Decades of Design Styles

Lots of ohhs and ahhs and plenty of “what were they thinking” – See how some of these ideas are coming back with a vengeance…

Kenneth Brown is one of Los Angeles’ most sought-after celebrity interior designers. His work has been featured in numerous design publications and on his own top-rated television show, reDesign, on HGTV. Though most acclaimed for his trademark blend of Southern hospitality with clean Southern California lines, Kenneth has the unique ability to work within various styles.