Why Staged Homes Don’t Sell Part 1 of 5-Part Series

Today marks the beginning of a new Wednesday Series: Why Staged Homes Don’t Sell. In the series, we are going to cover:

1. What A Well Staged Home Does for a Sale
2. How Listing Agents Unintentionally Sabotage Their Own Staged Listings
3. What is the Seller’s Problem?!
4. How A Stager Can Potentially Kill Your Deal
5. Other Real Estate Professionals’ Play in the Mud Too

What A Well Staged Home Does for a Sale

A well staged home does LOTS for you, whether you are an agent or a home seller. It does its wonder on the internet while you are sleeping, it wows the buyers when they step into the open house. Staging, essentially, is packaging a product — your listing. It is an investment that will bring you less days on market (DOM) in both hot & cold markets, and potentially for more money.

A well staged home:

1. Shows better in person.
2. Shows better on internet.
3. Is a home with imagination and possibilities for buyers who lack of imaginations
4. Provides solutions & suggestions for buyers who are troubled by the tricky floor plans
5. Helps buyers to visualize their belongings into the space.
6. Is an investment that will bring you less days on market in both hot & cold markets.
7. Is an investment that will potentially bring you more money.
8. Gives you a leg-up from your competitions and possibly brings multiple offers.
9. Shows seller is someone who is sophisticated about his/hers financial decisions and have spent the time to maintain the home.
10. Creates a win/win/win situation for everyone involved in the transaction!

Here are some stats to back me up

• ‘Staging’ results in faster sale, richer price by USA Today: “With 3.75 million homes on the market — a 7.3-month supply — sellers must work harder these days to attract buyers. Yet oddly enough, the trick to making your home stand out is often to make both the interior and exterior look generic, almost bland. And that’s where home staging comes in.”
  “Does it work? When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did. The sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price.“
• Staging stats from HomeGain’s research (image courtesy of stagedhomes.com):
  
• Some of my own stats from Staged4more’s staged homes: earlier this year I calculated the average days on market time for the properties that I had staged, and I came up with 31 days, while the average days on market for San Francisco bay area is 62 days. That’s 1 month worth of differences in mortgage, utilities, additional fees incurred for selling and lots and lots of stress! I certainly have had projects that were sold overasking. To see them, head on over to the Staged4more gallery…

Here are some before & after Staged4more staged homes for your viewing pleasures:

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Got any other staging benefits that I missed above? Feel free to pitch in in the comments below. Like this article? Bookmark it by clicking on the button below Send any of your burning staging questions to hello@staged4more.com.

Cheers,

Cindy*Staged4more

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