Why You Should Advertise Your Listing As A STAGED HOME

As someone who has staged roughly $30+ million worth of real estate now, I often find resistance from agents to market their listings as Staged Homes. Which I find SHOCKING.

Staging is a great market differentiator and a great tool for agents to utilize and to potentially increase their edge as a selling agent.

In my post Apparently, A Good Stager Is the Buyers’ Biggest Enemy and We May Cost You $5645, quite a few agents & stagers responded to it on Active Rain, a real estate myspace-like platform. All these comments proved that why an Agent should advertise their listings as staged: (I think you may be sick of me talking about staging, maybe some of these real estate professionals can convince you as well )
Ken Realivent of realivent.com said:

“Buyers should appreciate staged homes as they provide more opportunity to look at a home in its best light and make sure they get the home thoroughly inspected and all should be fine.”

Kathleen Garvey of Enhanced Interiors & Home Staging, FL said:
“As a long-time real estate investor, I know that a knowledgeable buyer will be able to look past the staging or lack of….however, most people are unable to visualize whether or not a particular home will be right for them.”

Susan Peters, Staging Specialist, Seattle Realtor Said:

“The bottom line is if your house isn’t well presented “staged” you’re left selling it to buyers who can really visualize, and the more they have to visualize the less they are going to pay. I have tried to consul my clients to buy the house that’s not so pretty because they’ll get a better deal on it and it’s not that difficult to make it pretty. On rare occasionally they get the concept, but usually they don’t. No matter what I tell them, they want to buy the pretty house. I stage my listings, so if they’re not going to listen to me, they’re not going to listen to anybody.As far as covering up flaws, that’s just nonsense. Anyone with half a brain get’s the importance of full disclosure.”

Dan Weis, Cincinnati Ohio Real Estate:
“Normally, staging home makes it more appealing to the buyer’s eye than looking at a cold, empty home.”

Rebecca Savitski, Raleigh Real Estate Agent
“As a buyers agent I can tell you if there are 2 identical homes (floorplan, neighborhood). THe buyer will get excited and pay more money for the home that is staged properly and the buyer will become emotionally involved. And if a home is perfect to the eye the buyer is more likely to cut the expense of the inspection. I have witnessed this on several occassions.”

C J Johnson, Kern & Ventura County Real Estate:

“Wow what a hoot! So waxing a car before you sell it will hide the fact that the engine does not run well under this logic. ATTENTION ALL STAGERS I am an Accredited Buyers Representative and I love your service. Buyers appreciate a clean well organized home that looks and smells good. There is nothing more embarassing than showing a home that is dark, cluttered, dirty, and smelly. Perhaps the author of that article would like to take on model homes in new construction projects that show the buyer a staged home to sell them thousands of dollars of upgrades. Keep on doing what you do it is a wonderful service for both the seller and buyer.”

Stefan Scholl:

“If I were a listing agent, I would think that not recommending home staging to a seller would be akin to a buyer agent not recommending a home inspection to a client.

I attended a seminar on staging at my state ass’n of Realtors convention last year, which only confirmed my previous opinion that staging is fundamentally important, from a seller’s perspective, especially in slower markets which many of us are now experiencing.

Personally, I would rather show a staged home to a buyer client that an unstaged home….

If buyers can understand the techniques employed by home stagers to make properties seem more appealing, they will be more knowledgeable when viewing properties and making purchasing decisions.”

In short, advertising your listing as a staged home reaps you the following benefits:

*Buyers are more likely to buy.
*Buyers are more likely to offer more to buy.
*Your listing spends less days on the market.
*Buyers’ agents like to show staged homes => more traffic at open houses.
*You increase your edge as a selling agent => sellers are happy that you are into marketing the home as a whole package, and getting them more than offered price & less DOM (Days On Market) => lots of referrals!

So, why wouldn’t you market your listing as a staged home? Feel free to share your thoughts below…

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