This is the 2nd post of the Wednesday Series: Can [this] sell the house? Today’s “this” is incentives, which is very commonly used by builders and agents.
>>Commission incentives: Many times in order to hold the deal together, agents do compromise on the commissions in order to keep the client’s business and also keep the deal alive.
>>Prize incentives: it is not uncommon, especially in the builder community where they would offer a free flat screen TV, free vacations, free airfares, etc. to encourage buyers to tour the home and make the purchase.

But do they work?
“Back in the ‘80s when I was selling, I did experience that. We had sellers offer a trip for two to Cancun, various things like that,” says Gene Holst, CEO of the Quad City Realtor Association.
Holst says gimmicks usually don’t work. If you want to sell your home, follow three simple rules.
“Pricing it correctly, proper staging, and the third thing is to work with a competent realtor.” (original quote from WQAD)
What do you think?
Feel free to share your thoughts at the Comment area below. I would love to hear about them! Just scroll down and that white blank box is it!
Can Brad Pitt Sell Houses?
Wednesday, February 13th, 2008Starting today, it’s another Wednesday series! This time is: Can [this] sell the house?
In a crazy market like this, it is not uncommon at all to use every tactics possible to sell the home. But as the inventory rises, do these fantastic incentives work?
>>Star Power: As you may have seen on Donald Trump’s new show Celebrity Apprentice, in the beginning, the women’s team had lost twice in a roll for failing to use their star power to sell.
Similarly, Brad Pitt is leveraging his own star power to help building home in New Orleans, as you can see on the site Make It Right 9. Merchandise ranges from the hat he is wearing to t shirts are selling out quickly.

>>Celebrity Endorsed Homes: In Asia, it is very common to have celebrities to endorse new constructions to help selling the units. But in America, it is more common to mention certain celebrities live here instead.
Does celebrity power work?
My question is, while celebrity power may help certain products, obviously, even with presidential candidates, but couldn’t it deter home buyers from buying as well? Would you want to live next door to Paris Hilton or Britney Spears, which comes with hundreds of camera lenses pointing at your neighborhood at all times?
What do you think?
Feel free to share your thoughts at the Comment area below. I would love to hear about them! Just scroll down and that white blank box is it!
Cheers,
Cindy
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