Success Story even in “Down” Market: 21 Offers, $114,000 Over Asking

Received a very awesome phone call yesterday afternoon from Melissa Cassiato, the Listing Agent of 121 Wilde, San Francisco, that the property is ready to be de-staged any time because it has SOLD!

I am so very happy for the seller and the agents because I know the seller needs that money to move ASAP. Moreover, it is SOLD! We staged it on 2/29/2008 and contingencies are removed on 3/17/2008. So in less than 20 days, the property has sold in a market that media calls “slow,” with 21 offers, and sold $114,000 more than its asking price. (Listed at $498,000 and sold at $612,000)

That’s a 22.89% increase in selling price and its Return On Staging Investment is 5672.15%!

Staging really provides a win-win-win situation for everyone involved. Not only buyers find their dream home sooner, the seller sells the house sooner and for more money, the agent also gets more commission.

A happy day indeed!

Here are some of the before & after staging photos of this listing, or you can view the slide show via flickr:

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