Create Your Own Reality with Business Coach Marianne Cherico // Season 5 Episode 1

Hey guys, welcome back to season 5 episode 1!

Happy new year and I’m so happy to bring the podcast back this season! To kick off the new year and the start of the podcast, we are going to talk about mindset, which I’m really excited about. I think this is an incredibly important subject to talk about, whether it is for setting the right mindset for your business or for your goals to get your home ready for sale, it’s all about having the right mindset before you get started. Starting next week’s episode, I’m bringing back a fresh round of 30-day home staging challenge, just in time to get ready for the spring sales season. I’m still in the process of putting finishing touches on that, but it’s going to be really fun. I’m switching up the format this time around, it should be much easier to navigate and digest for you guys.

So onto today’s show: Marianne Cherico is a personal and professional development coach.  She has also owned and operated a successful Home Staging Business since 2005. Her background includes 27 years in Real Estate Sales and Marketing and for 17 of those years she was on a Top Producing New England Real Estate team. Marianne has coached many home stagers throughout the country on how to up level their business by developing both mindset skills and savvy business strategies. Helping these home stagers own their magnificence and create a life and business that sets their soul on fire is Marianne’s sweet spot! Marianne has been a featured speaker for the Real Estate Staging Association on both a National and local level as well as numerous podcasts and radio shows.  Her work has been featured in Southern New England Magazine and Builder Architect Magazine. If you are looking for a coach who will help you grow your business, Marianne is your gal!

Support the Show

If you want to support the show and keep it going, you can do so by leaving a review and rating on iTunes, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on our website below, you can donate $5 or more to help with costs associated with the show.


If you enjoy the show, please leave a review & rating on iTunes! <3


Cash in the Cushions is NOW LIVE! 

Cash in the Cushions Beginners Course for New Home StagersCash in the Cushions Beginner’s Course is designed for someone who’s thinking about entering the home staging industry, or home stagers who are new in the industry. It’s a 90-page e-course and workbook that helps you to set up a solid foundation for starting a profitable home staging business.

Find out more about the Cash in the Cushions course for home stager here


If you enjoy the show, please leave a review & rating on iTunes! <3

Today’s Show is Brought to You By

Our show is brought to you by our in-house product, EcoJoe®, the eco-friendly St Joseph statue home selling kit. In real estate, there’s a tradition to bury St Joseph statues for good luck. But because the existing products on the market were made with plastic, we made an eco-friendly named EcoJoe®. He’s all natural, won’t harm the earth! For more information, visit www.ecojoekits.com

EcoJoe -- The Original Eco-Friendly Saint Joseph Statue Home Selling Kit


On Today’s Show, We Discussed:

  • How to start a staging business in areas where home staging was not popular
  • How to get into the door with agents when you’re still new in the business
  • How to get fired up and live the life that you want
  • How someone can create a crystal clear version about themselves, especially our external environments or even our own egos can be so loud some times
  • How do we get in our own way from growth?
  • And how do we get out of that rut? 
  • How can someone discover what makes them happy?
  • It’s the new year and everything feels fresh. Everyone is making new year resolutions now, but how do we stick to it? 
  • What stopped us in our track for growth?
  • Creating your own reality
  • How to work through those emotions that stop us from starting and making progress 
  • We know what makes ourselves happy but we block ourselves from our happiness
  • How our thoughts create our beliefs
  • How can we make new year resolution and stick with it?
  • How stagers can help sellers transition out of the state of fear, overwhelm or negative emotions and move into a state where they can be productive and get their house ready for market
  • How does being selfish benefit everyone around us
  • Home Staging Business On Fire Telesummit for home stagers
  • Marianne’s one tip for someone who wants to live their best life

If you enjoy the show, please leave a review & rating on iTunes! <3


LISTEN TO TODAY’S SHOW

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Connect with Marianne

Home Staging Business On Fire Telesummit

website: www.coachingbymarianne.com

Facebook: https://www.facebook.com/CoachingByMarianneCherico/

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4 Clean, Green, Affordable Home Upgrades for 2017

Today’s blog post is contributed byElizabeth Trach, a guest contributor. Please see the contributor’s details at the end of this post.

Owning a home can be a very rewarding investment. While you can’t control the local housing market or global economic forces, you can make smart investments in maintaining and upgrading your home to increase its value. Knowing which home improvement projects are likely to bring the greatest ROI can help you choose which areas of your house to update in the coming year.

In addition to increasing your home’s resale value, “green” renovations can also help cut your energy costs from the moment you complete them, putting more money in your pocket right away. You can use the money you save on your energy bills to help pay down debt or make even more improvements in the future — talk about a win-win for homeowners and home sellers alike.

If you’re not sure where to start, these four affordable green projects are good bets to make your house both more efficient and more valuable.

1. Add Insulation

If your house is older and lacks sufficient insulation, retrofitting it to stop drafts and hold in the heat is one of the most cost-effective renovations you can make, according to the 2016 Cost vs. Value study. Whether you blow insulation into empty wall cavities or DIY additional insulation in your attic, you’ll cut your heating and cooling bills instantly. Depending on what state you live in, you may be eligible for rebates for green home improvements (you can check your eligibility status on Energy.gov).

2. Replace Doors & Windows

Removing drafty older windows and exterior doors can not only improve your home’s appearance, but it will also help create a much tighter seal to button up your house. Windows have come a long way in recent years, and double-pane windows with Low-E glass are now the standard. Replacing your front door with a better insulated one can keep your house tight and improve its curb appeal — something that will boost its overall resale value.

3. Replace Toilets

Older toilets use much more water than newer models, so replacing your toilet — as part of a full bathroom remodel or as a simple upgrade on its own — can save you between 20% to 60% on your water bill, according to the EPA. Not only that, but simply changing the style and/or color of the toilet can make it feel like the bathroom has gone through a larger upgrade.

4. Reface Kitchen Cabinets

If your kitchen needs a facelift, but an entire remodel isn’t in the budget right now, consider replacing only the cabinet doors and drawer fronts instead of ripping out the cabinets entirely. If your cabinets are made of wood and you like the style of the doors, you could also have them refinished or painted instead. Either project will be far more affordable than a full kitchen remodel and will be unlikely to raise your property taxes. It’s also better for the environment to reuse what you have to help keep waste out of landfills.

Funding Your Upgrades

Even if you’re doing a small renovation or upgrade, you’ll first want to look at your budget and make sure you can truly afford it. After all, a new cabinet door or window isn’t worth going into debt over. Once you’re certain you can pay for your project, you may want to consider using a rewards credit card to pay for the items, as these larger purchases can really help you rack up rewards. So, not only will you see the perks that come from your upgrades by reduced energy bills, but also in the form of cash back, travel rewards or whatever benefits you get from your plastic.

Reusing and Recycling

One last consideration to make: Donating your still usable items to a place, like Habitat’s ReStore, that can either use them as are or with a few repairs. Donating things like windows, lighting fixtures or other hardware may even be tax deductible, adding even more rewards to your green update.

Elizabeth Trach is a professional writer and editor for Credit.com. In addition to scrupulously saving her pennies, she also sings in a band, grows almost all her own food, and occasionally even cooks it. You can catch up on all her adventures in extreme gardening at Port Potager.

Photo credit: Gaelle Marcel

4 Worthwhile Investments When Upgrading Your Kitchen

Today’s blog post is contributed by Niv Orlian, a guest contributor. Please see the contributor’s details at the end of this post.

Upgrading your kitchen gives you a blank slate to reinvent the space the way you want it, and in a way that will ultimately add value to your home – both for you and for any potential buyers down the line. But how can you know which improvements will be worth it?

Over the years, as I’ve seen home after home remodeled, I’ve come to realize that there are 4 investments which pay off every time, both in terms of personal enjoyment and home market value. Take a look at the following list, and then talk to your kitchen remodeling contractor.

Expand the Space

When people look for a new home, they rarely walk into a place thinking “I want a smaller kitchen.” Bigger is better, and if you have the opportunity to bust out a wall and expand the overall footprint of the room, you will see a return on that investment.

The kitchens of today are utilized so much more than they were a few decades ago. While kitchens built in the 50s or 60s only needed to accommodate a single cook and a few basic cooking tools, kitchens of today are considered family gathering places, entertainment spaces, and even work spaces (think of where you write your checks, or help the kids with their homework.) In order to keep up with these increased demands, more room is required.

One of the main reasons buyers want to leave their old homes is due to the kitchen coming up short of their needs. If you want to really wow your buyers, give them a spacious and open kitchen.

High-End Appliances

Another thing buyers are often looking for is upgraded appliances. It’s safe to assume they have appliances now, and could probably list off a few ways they could be improved. If the appliances in your kitchen seem to fit those needs, it’s all the more reason for them to make an offer.

Newer, high-end appliances also give off messages of reassurance. When a buyer sees a state of the art refrigerator, he or she won’t be worried about having to replace it shortly after moving in. They also aren’t worried about it breaking down or malfunctioning when they see a respected name brand.

Go high-end on as many appliances as you can, but stick to the basics: refrigerator, oven, dishwasher, microwave. Getting any bells and whistles beyond that won’t increase the value of your home, and aren’t necessary investments.

A Chef’s Kitchen

Cooking shows are more popular than ever, and buyers will often look for the trappings of a TV kitchen when browsing homes. They are looking for things like ample counter space and storage, double ovens, appliance “lifts” (to being out the heavy stand mixer with the touch of a button), and multiple counter heights to allow for food staging and preparation.

The kitchen doesn’t have to be too busy, or include any superfluous built-ins, meaning the proofing oven and the hibachi can stay on the pages of the catalog. These won’t add any value or attract any more buyers. People want to make the best use of the space, so give them every opportunity to picture themselves living out their amateur chef dreams.

Neutral Colors

Light, neutral colors like white, cream, eggshell, etc. all help to make a space feel open, clean, and light. Kitchen cabinets cost a lot, and buyers don’t want to be looking at a super dark walnut and thinking “I’ll have to rip those out after we move in.”  Give them something they’ll love on their first visit.

Light colors act like more of a backdrop to personal self-expression. Buyers will essentially have a blank canvas on which to work, meaning they can bring more of themselves into the existing décor. That’s always a big hit.

Neutral colors can also help a space appear larger than it is, so they can give that extra boost to kitchens that can’t expand the square footage.

On average, homeowners see approximately a 70% return on investment when they renovate their kitchen. By including these 4 recommendations into your renovation, you can help guarantee that you’ll see that full 70% return, if not more.

The most important thing you can do is to think like a buyer. They want to get the most use out of the space, while also being able to personalize it. If you can offer them those opportunities, you are much more likely to sell your house for your asking price.

Author Bio: Niv Orlian is an online marketer and the Co-Founder of DO Online Marketing, a Chicago-based company that helps local businesses such as Planet Cabinets, acquire, manage, and retain local customers online.

A Home Staging Reminder for Thanksgiving, 2016 Wrap Up & 2017 Preview!

HAPPY THANKSGIVING!

I just want to take this opportunity to wish you a very happy Thanksgiving and also give you a few updates on the show for 2017.

It’s been a bit of a crazy year in my personal life, as you may have heard bits and pieces of it on the show. My travel is coming to an end soon. I have a little bit less than 2 weeks left in London and I’m going to Iceland for a layover back to San Francisco. Soon, I’ll be home for the holidays and my birthday, so I’m very excited. A lot has happened this year both for myself and for the business. Except against my parents wishes, I still haven’t found a husband. But that’s okay! I feel incredibly grateful to you guys who are listening to the show, it gives me a lot of motivation to keep going and keep bringing you the fresh content. This episode is going to be very short and sweet. I want to acknowledge you for your support for the show, give you a little preview for 2017 and also couple holiday reminders if you currently have your house on the market for sale. So next month, in December, for those of you who have been waiting, Cash in the Cushions 6-week business boot camp will open for enrollment!

I’ve been working on this day and night. So, about the launch dates & goodies during launch time:

  • for those of you who already bought the mini-course, you will be getting an email from me on Monday after Thanksgiving about the exclusive presale that’s just for you. You will get $650 off on the boot camp, which is a great deal.
  • On December 1, if you are on our current mailing list, you will give an exclusive Early Bird opportunity to purchase the course at $400 off.
  • There’s a general resale starting on 12/5. So if you missed the boat on the Early Bird, you can still get the course for $300 off.
  • After that, the price will be at $1299 and it will only go up after that with future updates.
  • Once you’re a student, you have access for the course’s lifetime, even if the price has gone up or we’ve added updates. You don’t have to pay money to renew anything, I’m not a very big fan of keep paying for renewal for courses.

This boot camp is very special for me. This is something that has been in my head for several years and it’s really surreal to see it come to fruition. There are going to be 6 modules in the course. I will be with you every Friday for 6 weeks with a live webinar doing office hour so you can ask any questions you have about the course and running your home staging business.

We also have guest teachers who had contributed lessons. So I’m really excited that this is happening. The course starts on 12/19.

I know it’s during the holiday times, but it’s actually the best time to be working on your business because you will have very little interrupting from clients. I always work on my website and updates during this time, because I know most people won’t be checking my website. Everyone is either spending time with their family or decompress from the year. So I love the holiday times, it’s not only peaceful and quiet, it’s always been the best time to work on my business.

For next year, for season 5, that will come back sometime in January. I’m bringing our 30-day home staging challenge back and there’s a little surprise with that as well. The 30-day home staging challenge was something that actually started this podcast, so I’m really excited to bring it back. The format will change slightly, but I’m really excited about this new platform I just started using, so I think it’s going to be a lot of fun. I am really really excited about it. Then we will take a little break, and bring on Season 6, which will be back to the interview formats, which I know most of you love.

And a last reminder, tomorrow is Thanksgiving. If your house is currently on the market, don’t forget to change out your holiday decor the day after Thanksgiving. I know it’s the holiday times, but motivated buyers will still want to see houses. And motivated agents will be showing houses. For holiday decor, I always recommend focusing on the color palettes instead of the physical decor. I think in order to appeal to a broad range of buyers, you want to look festive but not gimmicky. People who don’t celebrate Christmas won’t care much for a nativity scene in your front yard. But a beautiful, welcoming wreath that’s on-season will always be very popular and suitable for this time of the year.

Alright, that’s it for today’s show! Happy staging & happy holidays!

Support the Show

If you want to support the show and keep it going, you can do so by leaving a review and rating on iTunes, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on our website below, you can donate $5 or more to help with costs associated with the show.


If you enjoy the show, please leave a review & rating on iTunes! <3


Cash in the Cushions Mini Course is NOW LIVE! 

Cash in the Cushions mini course is designed for someone who’s thinking about entering the home staging industry, or home stagers who are new in the industry. It’s a 90-page mini course and workbook that helps you to set up a solid foundation for starting a profitable home staging business.

The Boot Camp will start December 19th, where I take you through every aspect of running a home staging business and I’ll share with you all my workflow, processes, systems and scripts dealing with most issues you’ll encounter in the home staging business.

Cash in the Cushions Mini Course CoverFind out more about the Cash in the Cushions course for home stager here


If you enjoy the show, please leave a review & rating on iTunes! <3

Today’s Show is Brought to You By

Our show is brought to you by our in-house product, EcoJoe®, the eco-friendly St Joseph statue home selling kit. In real estate, there’s a tradition to bury St Joseph statues for good luck. But because the existing products on the market were made with plastic, we made an eco-friendly named EcoJoe®. He’s all natural, won’t harm the earth! For more information, visit www.ecojoekits.com

EcoJoe -- The Original Eco-Friendly Saint Joseph Statue Home Selling Kit


LISTEN TO TODAY’S SHOW

 

LISTEN, REVIEW & SUBSCRIBE ON ITUNES,SOUNDCLOUD & STITCHER

Subscribe to the Home Staging Show Podcast on iTunes

GOT QS OR COMMENTS? LEAVE A COMMENT BELOW OR TALK ABOUT IT IN OUR PRIVATE FACEBOOK GROUP

Featured photo credit: Michaela

Why Home Staging and Home Security Should Go Hand In Hand

This is a guest post contributed by Shawn Kim.

When you decide to sell your home, your home goes on the market and becomes a public product. It is no longer just your home. It’s a product, a house, treated as a commodity that’s up for sale. Your house is going to be competing with other houses in your neighborhood. If you want to get the highest price possible, you need to be willing to do what is right.

The whole trouble is, sellers can’t help but still treat their house as a home. The result? It takes forever to sell, putting in less money in their bank accounts. That is why house staging is crucial.

What Is Home Staging?

Many homeowners think home staging is just the act of decluttering, but it’s not just that. When you are staging a house for sale, there are many details to be looked over. You are going to do so much more than just packing and donating stuff you no longer need.

Enter The Experts

While you can stage your home yourself and many have done so successfully, if this is your first time selling your home, it’s worth it to invest in a home staging expert. A successful staged home is not just a model home. It is also welcoming and warm and sells the lifestyle your targeted buyers want to buy into. Your home should also stand out from your competitions. Great staging highlights the advantages and strong selling points of the home.

Read Your Buyers’ Minds

To stage your home successful, put yourself in the potential buyer’s shoes. What do they think and feel? What are their desires, needs and fears? With good staging, they will be able to see themselves living in your house. They should be able to picture themselves in every nook and cranny of your home. That’s how you make a positive impression. And a positive impression is crucial in a competitive real estate market.

Adding Security Into Staging

Security is an important detail that’s often overlooked in the home staging process and something should be strongly considered, especially if you’re still living in the house while the home is on the market.

Today, there’s a smart new wave of home security systems to meet every home, lifestyle, and of course, budget. These new systems are mostly plug-and-play. There are lots of DIY friendly sensors and devices that can work perfectly with your smartphone. You can put and remove them easily whenever you want, and gives you control on how you want to protect your home. Here are some of the best DIY home security systems you’re going to love.

Canary

This is probably one of the slickest-looking security devices in the market today. For $199 you get an all-in-one security system with smart sensors built into it. You have Wi-Fi, night vision camera that’s accessible via smartphone app. You also get a motion, temperature, and humidity sensors inside. It also has a learning technology designed to adapt to your habits over a short period of time, to minimize false alarms. However, you cannot hook up any external sensors with this system. In case of an emergency, it will call you, not the cops.

Dropcam Pro

Unlike other IP cameras, Dropcam offers a simple setup and an elegant interface. Dropcam HD is already impressive, but its follow-up Dropcam Pro is even more so. All you need to do is plug the cam into your computer via USB, introduce to your WiFi network, then download the Dropcam app to your iOS or Android device, absolutely free. You can monitor your Dropcam feed in real-time for free. You also have the option of paying $9.95 a month for a DVR-like cloud recording service. It also has a built-in two-way talk feature.

Iris

This is a system that comes with a backing of a retail giant- Lowe’s. It has a large variety of peripheral devices and sensors you can choose from. Plus, it has deep systems that focus on user experience and performance. And talking about flexibility, it’s one of the best. It goes beyond home security. Its capabilities also extend to energy management, basic convenience, and elder care.

iSmartAlarm

This is one of the first breakout smart security systems. This is a budget-friendly alternative for DIY-minded customers. Prices start at $199 which includes motion sensors, keychain remotes, panic sirens, and contact sensors for your doors and windows. You can also have an optional camera to be added to your system starting at $149. Once you do, you can view and control it using your smartphone. You can also program it to automatically take pictures during a break-in.

Korner

For those who want to keep things as simple as possible, check out Korner. This is a kit that solely consists of one-piece entry sensors. You just need to stick each one in the corner of the opening, plug a flash drive-sized dongle into the router. If there’s a break-in while the system is armed, the router dongle will produce a piercing screech, sending an alert on your phone. You’re going to be asked if you want to call the police. Yes, this offers less comprehensive coverage compared to other systems that have multiple types of sensors. But if you’re a consumer who simply wants some basic level of protection that’s very affordable, this is a great option. Korner costs $100.

About: Shawn Kim is a geek and gets his hands on whatever home automation is available in the market. He’s an expert in reviewing products and services in the home security and home automation niche. He guest blogs quite often these days but you can check him out at homesecuritylist.com.

Photo credit: Viktor Mogilat Photography