Hello ladies & gents
I know this has nothing to do with staging
But many of you who read my blogs know I am passionate about technology and its application to small businesses. My business certainly has benefited from technology tremendously and I would not have found the success that I have without using technology to streamline processes and lower my overheads.
With that said, I am one of the co-organizers for BizTechDay and I just found out we have booked Tim Ferriss of 4-hour Work Week for our keynote!
Here are the details:
BizTechDay – Technology Bootcamp for Entrepreneurs and Business Owners Saturday October 25 All Day Event
BiztechDay is the only conference that puts your business first before technology. Come meet Timothy Ferriss, best selling author of 4-Hour Work Week and George Wright (Marketing Genius behind the (more…)

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Don’t Be Fooled by the 2 big D words in Home Staging
Wednesday, October 1st, 2008I read this script today that teaches realtors how to teach their clients “on staging home to sell:”
Hmm, really?
De-personalize and de-clutter, although 2 important aspects in home staging, does NOT substitute home staging.
I have heard agents telling their clients all the time, and I even have sellers say to me all the time, “Oh, I know I need to de-personalize and de-clutter. I learn that from HGTV.“ or “All I need is to de-peronsalize and de-clutter, I don’t need anything else.” And that’s ALL they do.
And you know what happens when you just de-personalize and de-clutter? You are just showing an empty space and a shell of a home. BUT PEOPLE WANT TO BUY MORE THAN JUST 4 WALLS AND A ROOF.
We often forget what it felt like when we were buyers when we sell our homes. We forgot that we (more…)
Tags: declutter, depersonalized, home staging, san francisco, san mateo
Posted in A Stager's Commentary, Agent Tips, Home Seller Advice, Marketing Tools, Real Estate, Staging Tips | 3 Comments »