I read this script today that teaches realtors how to teach their clients “on staging home to sell:”
“I’m going to give you the two biggest money-making words there are when it comes to showing your home: depersonalize and declutter. It’ll make you house look bigger and is the best thing you can do.”
Hmm, really?
De-personalize and de-clutter, although 2 important aspects in home staging, does NOT substitute home staging.
I have heard agents telling their clients all the time, and I even have sellers say to me all the time, “Oh, I know I need to de-personalize and de-clutter. I learn that from HGTV.“ or “All I need is to de-peronsalize and de-clutter, I don’t need anything else.” And that’s ALL they do.
And you know what happens when you just de-personalize and de-clutter? You are just showing an empty space and a shell of a home. BUT PEOPLE WANT TO BUY MORE THAN JUST 4 WALLS AND A ROOF.
We often forget what it felt like when we were buyers when we sell our homes. We forgot that we (more…)
Don’t Be Fooled by the 2 big D words in Home Staging
Wednesday, October 1st, 2008I read this script today that teaches realtors how to teach their clients “on staging home to sell:”
Hmm, really?
De-personalize and de-clutter, although 2 important aspects in home staging, does NOT substitute home staging.
I have heard agents telling their clients all the time, and I even have sellers say to me all the time, “Oh, I know I need to de-personalize and de-clutter. I learn that from HGTV.“ or “All I need is to de-peronsalize and de-clutter, I don’t need anything else.” And that’s ALL they do.
And you know what happens when you just de-personalize and de-clutter? You are just showing an empty space and a shell of a home. BUT PEOPLE WANT TO BUY MORE THAN JUST 4 WALLS AND A ROOF.
We often forget what it felt like when we were buyers when we sell our homes. We forgot that we (more…)
Tags: declutter, depersonalized, home staging, san francisco, san mateo
Posted in A Stager's Commentary, Agent Tips, Home Seller Advice, Marketing Tools, Real Estate, Staging Tips | 3 Comments »