We received our feedback from the seller of 29th Ave San Francisco Sunset project. We were THRILLED to hear that the house received offers at their FIRST open house, which changed their status from For Sale to Pending!

“Thank you for your professionalism, enthusiasm & flexibility in staging our S. F. house on EXTREMELY SHORT NOTICE. Because it became ready for staging earlier than expected, you took on the challenge & met the deadline of having it ready the next day for the realtors’ open house & the photographer had it ready for viewing on the internet. (You must have had many elves working throughout the night!) You staged our 1939 house so that people could envision it’s potential, as well as enjoy the architectural details of that era.

You communicated with me in a timely fashion, both by email & phone. That was extremely important to me & gave me the confidence to trust you & your staff.”

Here is the survey summery from the seller:

Color Trends and Inspiration

Contemporary Modular Black and White Houses These great houses were presented by A-Cero Modular quite a while ago, in 2010, but we simply couldn’t leave them unviewed. A-Cero is a world-wide famous Spanish design studio, specializing in urban architecture and design. Unlike the huge luxury houses they built for the La-Finca residential area, modular department’s houses are much smaller and easier to construct.

Staging Industry

Little bit of this and that staging inspiration …wear this marc by marc jacobs bangle, decorate with that nate berkus lamp…

Style Tips and Tricks

N.E.E.T Finds for Your Nest Looking ahead to the brighter days of spring, today’s N.E.E.T. Finds for Your Nest reflect the Top 10 PANTONE Colors for spring 2011. N.E.E.T.’s favorite is Beeswax – what’s yours?

Property of the Week

Cow Hollow: When does “TLC” mean Reconstructive Surgery Cute enough at first glance, this 3-bedroom, 3.5-bath shingled Edwardian in Cow Hollow. It’s painted white with black trim and on the market for a week at $1,900,000, although the pictures only went up yesterday. It’s a cautionary tale, perhaps? Someone paid $2,750,000 for it in October, 2006.

Local Fave (and Raves)

Bay Area Traffic No Longer Worst 5 in US For the first time in 28 years, Bay Area drivers can no longer boast of enduring one of the nation’s five worst commutes, according to an annual traffic congestion study. Bay Area congestion, measured by the amount of time spent stuck in slow-moving traffic, is only the nation’s sixth worst, according to the 2010 Urban Mobility Report released today.

Beds:       3
Baths:     2
Sq. Ft.:     1,080
$/Sq. Ft.:     $518
Lot Size:     5,400 Sq. Ft.
Property Type:    Detached Single Family
Style:    Ranch, Contemporary
Stories:    1
View:    Mountains, Neighborhood
Year Built:     1956
Community:     Rockaway Beach
County:     San Mateo
MLS#:     81049062
Source:     MLSListings

This was a very interesting project. The owner’s daughter was an artist and they traveled around the world a lot so they had very interesting artwork and collections throughout the home. They were very interesting stuff, but just not suitable for staging and the purpose of selling. If the home was not staged, the buyers will be focusing on the sellers’ collection and art and not see the house itself.

The seller was also very resisting to change, which I fully understand. After all, she lived in the home for about 40 years. It’s understandable that this is a very drastic change for her. Martiza, the listing agent, was a total super star. She helped the seller packed up 30 boxes worth of books along and carried 8 life size seals sculptures to the truck for the seller (you will see one of the life size seals in the Living Room Before photo, it’s right underneath the piano). At minimal budget and a little of paint (seller was not willing to repaint anything, especially the dark red in the dining room), we staged the house.

Let us know what you think!

Here are some before & after, and you can watch the slide show via flickr here. To see the virtual tour, go to this link here: Virtual Tour of 150 Casitas Way, San Francisco.

Brief info on the home:

Melissa & Maritza Casciato
415 490 7998 -
415 595 9910
Keller Williams San Francisco
melissa@buysellSFhomes.com

UPDATE: THIS CONDO IS SOLD! FULL ASKING, LESS IN 20 DAYS! WOOHOO!

Just Staged! #1106, 88 King Street, San Francisco. Click here for Virtual Tour.

This is a very interesting and challenging property to stage. The sellers already had very nice stuff, I added artwork, accessories, some small pieces of furniture to bring more style and stage the home. The most challenging part was dealing with the AT&T ball park traffic, looking for parking every 2 hours and mainly unloading and loading. Me and my assistant (more…)