Staged4more was founded on the idea of helping our homeowner and real estate agent clients through the selling process by leveraging home staging to reduce the risk of a slow or no sale and get our clients to their next chapters of their lives with more equity in hand.

Today, Staged4more continues that mission. After 10 years working with one-on-one clients, staging $350+ Million worth of real estate in San Francisco bay area, Staged4more now focuses on providing quality education and programming for anyone who’s interested in learning more about staging, whether you’re a home seller, a real estate agent, or a home stager who wants to improve your business.

Our primary focus is now offering home owners and real estate agents practical and accessible ways to create beautiful space in your life, whether it is for selling your home or styling your home to live. We share how-to’s, trends and creative ideas relate to home staging, decorating and styling your home. We also offer tips & tricks to help home stagers and creative business owners building better, more efficient and more profitable businesses. In additions to blogging, Cindy also hosts a weekly podcast that’s dedicated to this concept called The Home Staging Show.

People Behind Staged4more

Cindy Lin, Founder + General Manager

photography by Caroline White.

A third-generation small business owner, Cindy has been working since she had baby teeth. Cindy founded Staged4more® in early 2006 while she was working as a buyer’s agent. Having worked with buyers was a great advantage to building Staged4more. Through her experiences as a real estate agent, Cindy understands how to reshape raw spaces into stylish show properties that fit into buyers’ potential lifestyles and target markets.

During her 10+ years in the home staging industry, Cindy has received notable accolades such as Make Mine A $Million Business Award, Sam Walton Emerging Entrepreneur Award, and was a finalist for Real Estate Staging Association’s Stager of the Year and Innovative Stager of the Year Award in 2009. Additionally, Cindy has appeared in major press outlets like the Wall Street Journal, San Francisco Chronicle, San Mateo County Times, HGTV, and many other media outlets.

Outside of staging, Cindy has developed products (see our sister company EcoJoe®) that have appeared in press outlets like Apartment Therapy, CBS 5 News and Entrepreneur Magazine. In additions to home staging, Cindy has worked in other visual & creative fields for companies like Anthropologie, Ralph Lauren and Saks Fifth Avenue creating visual displays in their stores and windows. She has also freelanced for wardrobe and prop stylists on advertising and editorial photo shoots and sometimes freelanced as a florist. All these experiences help Cindy hone her aesthetics as a creative individual and enabling her to produce visuals that sell both online and in person.

Yi Hsuen, Studio Manager

Yi Hsuen headshot

What good would a warehouse be if we can’t find anything?! Luckily Yi Hsuen keeps us in good shape. She became an Accredited Staging Professional in 2006 and worked for Staged4more® as a Junior Associate when she was not in school building architectural models or doing 3D drawing on her computer. In 2009, Yi Hsuen became Operations Manager. She has a degree in Visual Communication from University of California at Davis, and is a member of ASID.

Anita Goodrich, Project Coordinator

Anita joined our team last October and took over our billing and project coordination. And oh boy, why didn’t we hire her sooner? Anita controls our project calendar and makes sure all our client paperworks are in order. A seasoned virtual assistant for the past 15 years, Anita enjoys the variety of work and tasks. In her spare time, Anita loves to make stuff, visit flea markets and play with her dog on the beach.