Let’s face it, there are no industry standards in hiring a stager. In fact, it is easy to become a stager. One can simply tell people she had self-taught herself staging and she has been re-arranging that Barbie Dream House ever since she was a small child so technically she has been doing staging forever. Or he can go to staging school and get some impressive looking alphabets behind his name on the business card. In a sea of stagers, how do you know if you are hiring the right one?

I had received emails from sellers who wanted to know if the staging price that their realtors quoted them was reasonable. They usually go something like
“I want to know if my realtor is overcharging me, he quoted me $BLAH for Blah square foot.”
I also once spent 20 minutes on the phone with a perspective client who was a home owner. She was interviewing stagers and she asked one if she can see what type of furniture the stager was going to use. The stager replied “Well, it’s going to be a surprise on the day of.” The perspective client told me she was shocked by the response since
“as a customer, shouldn’t I know what I am paying for?”
Frankly, as I wrote before in other blogs like #1 Question You Need to Ask Your New Stager, How A Stager Can Potentially Kill Your Deal, 6 Tips On How To Hire A Stager, Did You Hire Mr. Joe the Plumber to Stager Your House and many others, there really are no industry regulation as to how someone would charge for providing staging services. A realtor friend told me she had gotten quotes ranging from $2500 to $5500 for a 1,100 square feet condo in San Francisco. So, how do you know if you are paying for the right person and for the right price? The answer is IN YOUR PROPOSAL.

A good proposal should tell you at least these 3 things:
1. Is payment terms laid out clearly for you as a customer? Items such as payment methods (cash, check, credit cards, etc.), terms (how long does the payment last for), etc. should be clear. If not, they should be able to answer you without blinking.
2. Is the proposal professional? After all, you are selling a HOUSE that you became in debt for. It was the biggest and most expensive item you had ever purchased. This is a business transaction, so the people you hire should help you maximize your return on investment.
3. Do you understand what type of furniture or style your stager uses? Even if they can’t pinpoint the exact chair they are placing into your home, you should at least be able to see a similar sample of style of furniture you will get. A good way to tell is by their websites. As of getting “ripped off,” this is where you should ask for portfolio and references. A good stager should have strong references, portfolio and success stories to back those up. You risk a lot only judging by pricing when you hire a stager. Stagers are essentially “packagers” for your product. They make your property look good so your buyers will be appetized to make offers. Just because the stager came in with the lowest bid, that doesn’t mean the stager will perform or will not perform. Same goes for the highest bidder.
A well staged home should work for the buyers’ lifestyle, so it’s important to figure out what kind of stuff will be in the home. But don’t get too hung up on the stuff either, because the main purpose of a stager is to showcase and feature a home, not selling the furnishing.
My other two tips are:
Do your homework. They invent Google for a reason, use it to your advantage. Other sites such as LinkedIn, Yelp.com, are good reference points as well.
At last, once you hire the stager, you TRUST his/hers professional opinions. For an experienced stager, this is not our first rodeo. There is no need to question the design decision every step of the way and then turn around and say: “I don’t know, you are the designer. Shouldn’t we do it like this?” If you compared all the proposals, you decided this is the best company to stage your home, then you shouldn’t have any more doubts, especially if you already did your homework and make sure he/she is reputable. I always smile when people ask: “Are you going to do a good job? Make it beautiful?” Because, really, I spent all this time building up a business, I am just going to throw all that away by staging your house horribly?
Having a stager should be easy and pain free. Don’t you think?
Note: Staged4more is an eco-friendly company and we believe in recycling everything, including blogposts. This post is part of a weekly series of refreshed posts we’re calling “Restyled” from our earlier blogging years. This post was originally written in November 12, 2008 and has been “Restyled” for your reading pleasure. Let us know what you think!
Photo by jinkazamah
Photo by dno1967