Defining Your Home Staging Style with Robin DeCapua
About Today’s Guest: Robin DeCapua
With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She’s a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients’ homes.
Having Robin on the show is such a treat. I’ve admired her work and point of view for a long time. Her staging is always very cohesive and the styling is consistent.
When it comes to defining your home staging style, this episode is chock full of great tips. Robin and I explore how her home staging style has evolved over the years, the delicate balance of working and creative energy, why Los Angeles is one of the best markets to grow a home staging venture, and the magic of Pinterest and Instagram as visual inspiration and influence for your work.
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This Week on The Home Staging Show Podcast
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Robin shares how her love of interior design inspired her to launch her home staging business (00:05:05)
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Why Robin had a practical mindset about going after her dream (00:07:40)
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Robin reveals what it’s like to work closely with her daughter (00:09:01)
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Why Robin thinks Los Angeles is one of the best cities to be a stager (00:09:51)
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Robin’s 30 year marketing career and how it helped her build her business acumen (00:12:26)
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How Robin’s home staging style has evolved over the years (and how design trends are changing with millennials growing up) (00:14:03)
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Why neutrals are the perfect starting point for mixing styles (00:16:45)
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The importance of considering your wood tones when choosing a color palette (and why contrast is key) (00:20:54)
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Robin’s opinion on staying flexible, rather than honing in on a specific niche (00:21:59)
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The joy of shooting your own staging photos (and how Robin maximizes the mileage out of them) (00:24:15)
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A detailed, behind the scenes peek at how Robin stages homes (00:30:15)
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Why Robin changed her business model to two days instead of one (and how she’s the hero when a staging project is done early) (00:34:34)
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The balance of work and maintaining our creative energy as home stagers (00:36:43)
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The unique formulas Robin has created in her business to maintain their signature style (00:40:00)
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Curating your brain with inspiration and ideas when you’re starting out (00:43:59)
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What it was like to work as a prop styling assistant for Pottery Barn catalog shoots (00:47:34)
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The power of creating a fictional persona for everyone who lives in your staged homes, so that it truly feels “lived in” (00:49:11)
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The magic of the visual influence that’s all around us on social media (and how home staging is similar to makeup tutorials) (00:55:33)
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Robin’s #1 tip for new home stagers when it comes to starting and scaling their home staging business (00:58:15)
Connect with ROBIN
Robin’s Website: www.madmodhome.com
Robin’s Facebook Page: https://www.facebook.com/madisonmodernhome
Robin’s Twitter: https://twitter.com/MadModHome
Robin’s Instagram: https://www.instagram.com/MadMod_Home/
Robin’s Pinterest: https://www.pinterest.com/madisonmodern/
Robin’s LinkedIn Profile: https://www.linkedin.com/in/robin-decapua-963b8712
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 gift card from us!
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Enroll in the Exposure to Profits course to learn interior photography for your home staging business.
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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
