How Home Staging Helped This Listing Sell $308,000 Over Asking

We recently staged a 2000 square feet, 3BR/2.5BA vacant home in the Laurel Heights neighborhood of San Francisco. Here is an example of how home staging can transform a house and create a great first impression for buyers.

Listing details: Listed at $1,300,000. The home had three bedrooms, two and a half baths. Build in 1915, the home was about 2,000 square feet. The home was sold $1,608,000, which meant it was sold $308,000 overasking.

What was done to prep the home for staging:

1. Repainted to refresh & update the interior colors

2. Plastic blinds were removed to let more lights in.

3. Outdated and dark carpet was removed and hardwood floor was refinished

4. Trims and molding received a fresh coat as well, using glossy white color to provide a contrast against the interior colors.

Here is what we did to stage the home for sale:

5. We added an area rug to anchor the space. The accent colors on the rug also added visual interests to the room.

6. In the before photo, the loveseat blocked the fireplace, which was a great architectural detail that got lost. The new furniture placement created a conversational area for the living room. We had played with a few different possible scenarios. This was the best solution that we feel would showcase the details in the home best.

7. We love layering different colors and textures in our stagings. For example, blue is the main color in the decor in the living room. We selected a piece of artwork for the mantle that has different shades of blue in it. The throw has another shade of blue as well. By utilizing different shades and hues of blue, we create depth and visual interests in the room. The colors of the other 3 pieces of the artwork are mainly black, white and gray, which still carries visual weight in the room, but are not overwhelming or overpowering the centerpiece on the mantle.

8. We use pops of colors throughout the room to draw the eyes: the orange-red vases on the bookshelf, orange storage jars inside of the shelving, pops of pinks and yellows from the floral, sofa bamboo yellow bowl with bright apple greens on the apples and on the pillow on the sofa. There are also green and red on the area rug. All these layering and pops of colors make the home inviting and visually pleasing.

Here is the gallery of our home staging work at this listing:

WHAT DID YOU THINK OF OUR BEFORE & AFTER? WHAT DO YOU DO TO PREP YOUR HOME FOR SALE? SHARE YOUR HOME STAGING TIPS & TRICKS BELOW IN THE COMMENT SECTION!