Naming and Branding Your Home Staging Business
About Today’s Guest:
Amy Walsh
Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time.
Today, I’m talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination to support small business owners in creating imaginative, ethical, and unique brands. Together, we dive into important conversations around branding, naming your business, the pros and cons of being multi-passionate, and marketing our businesses in today’s culture.
Join our free private community too so you can comment on the show! You can also comment on the show notes. I’d love to hear from you and know what you think about the episodes. If you have a chance, please do leave a review on iTunes. That will help us build our show and invite more amazing guests for the podcast.
This Episode is Brought to You by 17hats, Our 2021 StagerCon Sponsor
17hats saved us tons of time and admin when we were busy staging houses. We were able to keep staging without worrying about dropping the ball on staging clients and project management!
Find out more about how we use 17hats here.
This Week on The Home Staging Show Podcast
-
Amy shares her “meandering history” as a creative person and artist and how it led to launching her business, the Bureau of Tactical Imagination. (00:10:26)
-
Amy opens up about the ups and downs of entrepreneurship and finding balance (00:12:51)
-
Why branding is an emotional, gut feeling, and the importance of standing out in the marketplace (00:15:03)
-
The secret to brainstorming home staging business names (00:20:31)
-
Why it’s okay to evolve your business over time, and in the public eye (00:24:47)
-
Navigating the changes and evolution of the home staging landscape (00:27:07)
-
Amy explores “predatory marketing practices” and the consciousness that’s being raised around it (00:29:07)
-
How home stagers can make an impact in their community, including examples from Ben & Jerry’s and Patagonia (00:32:42)
-
Analyzing your market to make your home staging business stand out (00:39:27)
-
How to build your brand and your business when you don’t really know all the answers yet (00:42:38)
-
Why logos and brand names actually acquire meaning over time (00:45:54)
-
Amy reveals how she came up with her brand name (00:49:57)
-
Amy shares that as a multi-passionate entrepreneur, why focusing on ONE thing has been so helpful (00:52:34)
-
Amy shares her #1 tip for home stagers looking to build an incredible brand (00:59:59)
Connect with Amy Walsh
Resources Mentioned On Today’s Show
-
Join our new, free community!
-
Learn more about our partner, 17hats.
-
Discover more episodes of The Home Staging Show.
-
Read our blog for all of our best home staging tips and tricks
-
Learn about our comprehensive Home Staging Professional Career Certification Program
-
Watch the replay of our free Community Talk: Building a Family While Building a Staging Business
-
Check out our limited time Black Friday deals: https://www.staged4more.com/blackfriday
-
Learn more about our in-person retreat taking place in February 2021 in Portland, OR.
If you enjoy the show and would like to support the show, there are 3 ways:
-
Leave a review and ratings in Apple Podcasts
-
Share the show on social media!
-
Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
