Boutique Brilliance: Mastering the Art and Business of a Boutique Staging Company

⌚️ Wednesday,  November 12th at 1-2pm EST
🛜 Live via Zoom

Are you a new or veteran stager looking to build a small, boutique staging business that showcases your unique design aesthetic? Do you envision a company that doesn’t rely on high volume, a large team of employees, or in-house movers to be successful? If so, this talk is tailor-made for you!

In this session, you’ll gain valuable insights into creating and running a profitable staging business that stays true to your vision. You’ll learn how to capitalize on your distinctive style, attract your ideal clients, and maintain a lean, agile operation without compromising on quality or profitability.

Whether you’re just starting out or looking to refine your existing business model, this talk will equip you with the strategies and inspiration you need to build a thriving, boutique staging company that stands out from the competition. Don’t miss this opportunity to learn from experienced professionals who have successfully navigated the path you’re on!

It is perfectly ok to want to stay small, you don’t have to be a big company or high volume to be profitable!

Strategies that we will be discussing:

💯 Marketing and growing your brand
💯 Pricing accordingly to stay small
💯 Partnering with outside movers
💯 Sourcing inventory (mainly retail)

What you will learn during this talk:

Stagers will learn how we decided what we wanted our company to be, we will share all the mistakes we made along the way. We will share marketing tips as well as how to price your jobs accordingly, so you can stay small and boutique but still be profitable. We will share how to successfully contract with outside movers and grow that relationship into a partnership. We will also talk about how to create a unique aesthetic that will set you apart from your competition.

Event Logistics:

• This is an online event via Zoom
• Live Q&A will follow the talk
• 🎥 Limited replay available for attendees
• 🤩 Unlimited access to past and future talk replays is available to Stagers’ Adventure Club members. For more information on joining our membership, click here
• 💁🏻‍♀️ Please note that each registration is for one attendee only.
  • This policy applies to situations where your team members are sitting next to, around, or behind you during the program and listening in.
  • If you wish additional team members to attend the event, we are happy to offer a team member discount for any additional registrations. This approach helps ensure fairness to our guest speakers, fellow attendees, and event hosts. We appreciate your understanding, and we kindly ask that everyone follows and respects this policy, as those who do not comply may be asked to leave the event without a refund.

About Your Expert Speaker:

Amy Keeley and Kristen Brown
Co-Founders, Salt + Pine
Website | Instagram

Kristen and Amy are Co-Founders of Salt + Pine, a boutique staging company located in Rhode Island. They are certified professional home stagers through Home Staging Resource and both hold the RESA PRO designation.

Kristen is a lead designer as well as chief financial officer. She runs the company’s LTK page as well as sharing in all social media marketing, sourcing inventory and day-to-day operations of the business.

Amy is a lead designer as well as runs the website and email marketing. She shares in all social media marketing, sourcing inventory and day-to-day operations of the business. Amy earned the RESA Approved Instructor Designation in 2023 and she is the only approved instructor in the state of Rhode Island.

Salt + Pine was established in 2019 and is an award-winning staging company. In 2022 Salt + Pine was awarded Top Ten Vacant Staging Team of the Year North America and Amy was awarded Professional Stager of the Year Occupied Staging United States. In 2023 both Kristen and Amy were named in the 100 Most Influential People in Real Estate Staging. Salt + Pine was also awarded the Top Vacant Staging in the United States.

Salt + Pine has been featured in publications such as Apartment Therapy, the Bay, and Architectural Digest.

Salt + Pine was named in FIXR.com’s 30 Home Stagers Driving the Industry Forward in 2023. They were also named in FIXR.com’s 50 Top Expert List Driving the Industry Forward in 2024 and again in 2025.

Registration:

Non-members: $35 USD with limited-time replay access.

🎥 Unlimited access to past and future talk replays is available to Stagers’ Adventure Club members. For more information on joining our membership, click here.