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Founder of Staged4more.
In this episode, we have Kerrie Reid on our show, talking about Staging vacation rental homes, like Airbnb, VRBO, etc., which is a great niche for home stagers to get into. Unlike staging residential homes, staging vacation homes like AirBnbs takes a similar yet different approach when it comes to sourcing, furnishing the home and a different level of attention to details.
We’re definitely seeing more hybrid home staging business models these days. Kerrie is also the winner of our International Home Staging Awards this year in The Best Vacation Home category, and you’ll find out why in this episode!
Kerrie is amazing and has staging vacation homes down to a science. As the owner of Elite Design and Home Staging, Kerrie has helped Real Estate professionals, investors and short-term rental owners to create unforgettable first impressions that move clients from curious to committed. Having travelled to over 55 countries, she has established an award-winning, unparalleled aesthetic that combines timeless design elements with innovative notes that create dimensionality and intrigue at first glance.
Prior to her success as an interior decorator and home staging professional, Kerrie worked as an entertainer, choreographer, costume designer, and set designer for more than 20 years. It was during this time that she developed her unique and broad understanding of balance, texture, tone, and color. After a long and fruitful career on the road, she decided to take the leap and enroll in an interior design program to pursue her passion of becoming an interior designer.
Kerrie labels herself as a perfectionist and it’s a title that fits when you view her finished product. When clients ask that a property/room convey a specific feeling or mood, she works tirelessly to ensure their vision comes to life in a way that not only meets but exceeds expectations. She understands that staging and design involves a delicate balance between art, psychology, and functionality, and each decision she makes follows an intuitive flow that purposefully marries each of these aspects beautifully. Her work of creating inviting spaces that resonate with anyone who enters speaks for itself through a long list of satisfied clients, and homeowners.
You can see Kerrie’s award winning entry here.
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About Kerrie Reid and her home staging business (00:03:36)
What the real estate market is like in Kerrie’s neighborhood (00:03:53)
What to do when it’s a sellers’ market and you get resistance from the Agents to not use a home stager (00:04:47)
What kind of home staging services Kerrie provides (00:05:19)
How Kerrie got into staging short-term rentals (00:05:41)
Kerrie explains her process from when she first sees a short-term rental (00:07:00)
The expertise that goes into home staging the short-term rental (00:08:39)
The type of packages Kerrie offers her clients (00:09:24)
The things you should remember to include in the vacation space as part of the staging process (00:14:32)
The difference to working with a short-term rental client, in comparison to a residential homeowner (00:15:06)
What would you include for a $5000 Airbnb staging? (00:17:16)
How long it took to source the inventory (00:22:26)
How long Kerrie has been staging vacation homes (00:24:09)
How to determine what demographic is going to be attracted to the property (00:27:34)
The most challenging part of staging vacation rentals (00:30:04)
The type of vacation home refresh services Kerrie offers (00:32:50)
Identifying opportunities to offer home staging to people who have made mistakes trying to do it themselves (00:37:40)
The biggest mistakes people make when putting their listings on the market (00:39:02)
Advice for home stagers who want to get into vacation rental staging (00:39:51)
What can people do to elevate their vacation home listing? (00:41:03)
Kerrie’s website: www.eliteinteriorspgh.com
Kerrie’s Facebook profile: https://www.facebook.com/eliteinteriorspgh/
Kerrie’s Twitter profile: http://www.twitter.com/EliteStagingPGH
Kerrie’s Instagram profile: http://www.instagram.com/elite_interiorspgh
Kerrie’s LinkedIn profile: https://www.linkedin.com/in/kerrie-reid-57b78456
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