The Occupied Home Staging Process with Bobbie McGrath
About Today’s Guest: Bobbie McGrath
Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years!
Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuances of running an occupied home staging business and how thinking on your feet and being great with people are critical for success.
We also explore the deeper impact of the work we’re doing in the world as home stagers, how to build long-term relationships with agents, and why it’s so important to stick to your guns on your pricing and fee structure. This episode is a masterclass all on its own with so many incredible takeaways, and I hope you enjoy it as much as I did.
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This Week on The Home Staging Show Podcast
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Bobbie introduces herself and shares how she got her start in staging (00:03:50)
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The moment when Bobbie realized she had a golden opportunity to niche down to occupied home staging (00:05:38)
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Why clarity in your home staging business is key to building your confidence (00:08:24)
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How Bobbie makes “gravy money” by adding on additional services (and why you absolutely cannot compromise on your pricing) (00:11:24)
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Why Bobbie wants to provide the best consultations possible, including a peek into how her fee structure converts more clients (00:16:08)
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Why being respected will take you farther in your business than being nice (00:20:03)
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The different personality traits and skill sets you need to succeed in occupied home staging (including a question Bobbie trains all of her students to ask) (00:22:56)
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Bobbie explains why occupied home staging isn’t about “making it perfect” or “making it ready” (00:26:42)
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How Bobbie eases clients’ doubts and makes their lives easier with pre-packing (00:29:05)
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Bobbie breaks down the uniquely different roles of the agent, the homeowner and the home stager in the occupied home staging process (00:31:19)
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A behind the scenes look at the different agent relationships Bobbie has developed and how they support her (00:34:12)
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How Bobbie thinks outside the box with staging clients who may not have suitable artwork or rugs to stage with (00:36:38)
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Bobbie highlights the impact home stagers are making in the world and why it’s so important to stick to your guns with your fee structure (00:40:36)
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What Bobbie tells clients NOT to do before she shows up at their door (00:42:31)
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Why speaking through a marketing lens is far more powerful than speaking through a designer lens (00:45:03)
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How Bobbie builds long-term relationships with other agents (and why they’re all business, no games) (00:47:28)
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Bobbie’s #1 tip for home stagers that want to start staging occupied homes (00:51:15)
Connect with Bobbie
Bobbie’s Website: www.SuccessfulStaging.com
Bobbie’s Facebook Page: https://www.facebook.com/SuccessfulStaging
Bobbie’s Twitter: https://twitter.com/bobbiemcgrath
Bobbie’s Instagram: https://www.instagram.com/successfulstaging/
Bobbie’s LinkedIn Profile: https://www.linkedin.com/in/successfulstagingbobbiemcgrath/
Resources Mentioned On Today’s Show
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