What to Know When Starting Your Home Staging Business
Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today’s episode is a power-packed workshop where I’m sharing my best tips and tricks as you’re getting started.
It’s important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of creating partnerships with other vendors, and how to avoid getting distracted by imposter syndrome and shiny objects.
At the very end, I’m sharing more about our new Home Staging Professional Career Certification Program, including the five phases and what you’ll learn. This is the most comprehensive program we’ve ever created and you can learn more about it here.
Do join our Facebook group too so you can comment on the show! You can also comment on the show notes. I’d love to hear from you and know what you think about the episodes. If you have a chance, please do leave a review on iTunes. That will help us build our show and invite more amazing guests for the podcast.
This Week on The Home Staging Show Podcast
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I share a quick introduction about how long I’ve been doing home staging and where I got my start (00:08:54)
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Why overwhelm is one of the most common challenges that beginner stagers face (and our favorite tip about “eating the elephant”) (00:10:21)
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The legal requirements you should consider before starting your home staging business (00:12:11)
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How to avoid getting distracted by shiny objects (00:15:59)
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The importance of not putting yourself in a corner so you can maximize opportunities (00:17:33)
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Why you should wait to buy inventory until you book your first home staging clients (00:18:20)
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Imposter syndrome, and how to give yourself a regular mindset check to build your confidence (00:19:36)
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Some of my favorite ways to learn about the home staging industry (00:21:17)
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The three key components of a home staging business, starting with the product itself (00:23:46)
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How I established my style and niche and came up with my “sweet spot” (00:26:25)
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Recognizing your strengths to differentiate yourself in a crowded market (00:30:53)
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How to strategically focus your marketing efforts so you get the greatest returns (00:33:56)
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My #1 tip for building credibility quickly while partnering with other vendors (00:35:15)
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Introducing our Home Staging Professional Career Certification Program, and the stage path we designed with a curriculum developer (00:39:22)
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The first phase of our certification program, which is all about your business development (00:40:07)
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The second phase, which explores using design elements and principles to create a floor plan and hone your skill set as a home stager (00:42:05)
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The third phase, which will help you build a powerful marketing system (00:44:46)
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The fourth and fifth phases, which are all about expansion and growing your home staging empire (00:47:24)
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Why you need to be thinking about your exit strategy, no matter what phase of your journey that you’re in (00:50:34)
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card. Click on this link to find out this month’s theme and enter your home staging project!
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Join our new, free community: https://www.staged4more.school
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Learn more about home staging business models with Bobbie McGrath
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Listen to Episode 120 with Ashley Tapley of House Candy Home Staging
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Listen to Episode 134 with Katie Myhre-Daeger to learn more about occupied home staging
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Read our blog for all of our best home staging tips and tricks
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Discover more episodes of The Home Staging Show
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Learn about our comprehensive Home Staging Professional Career Certification Program
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Learn more about the 2022 International Home Staging Awards
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Invest in your home staging business with these customizable home staging checklist templates
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